Web design and graphic design both involve designing for visual communication, but there are seven differences between the two.
1. Web design is an ever-changing medium.
Print is a physical medium in which the user experience is typically linear. TGC India is located in South Extension and is among the Best [Web Design Institute in Delhi](https://www.tgcindia.com/course/web-designing-courses-in-delhi/).
When you compare web design to graphic design, it's like comparing an iPad to a painting. Both have stunning visuals, but one is interactive and the other will summon a security guard to the door if you touch it.
Print is where graphic design began. Printed materials, whether it's a magazine layout or a children's book, are less interactive than their digital counterparts. They do, however, still rely on an artistic combination of images, text, and other graphics to tell a story or communicate a message. Navigating printed material requires flow and logic.
Web design, as a largely visual design discipline, has these same roots, but the emphasis on the web is on how artistry can create experiences that people can interact with — participate in — rather than simply consume. A web designer may collaborate with a graphic designer on visual elements such as illustrations and iconography, but a web designer will put all of these pieces together to create a complete interactive design that is usable.
A website will also have different paths that users can take — web designers must ensure that users have a positive experience and that they can achieve their goals. They comprehend how navigational elements, call-to-action-buttons, and other interactive elements guide, influence, and improve a user's journey.
This set of concerns in website design has a name — it's what UI design is all about. In some ways, graphic designers, like web designers, are interested in UX, or user experience. However, they are largely exempt from having to worry about UI, or how the user interacts with their work. Even the term for the audience in each discipline suggests a distinction — graphic designers typically think of "viewers" rather than "users." Web design professionals are typically UI and UX designers who work together — how often have you seen "UI UX designer" on a resume?
Graphic designers and web designers share many of the same skill sets. They are both familiar with typography, color palettes, and composition and layout rules. However, good web designers consider how these elements affect online interactivity and usability.
2. Web designers are concerned about file sizes and load times.
It's not the boogeyman that keeps web designers awake at night; it's the colossal file sizes.
Web designers are concerned with ideas and aesthetics, but they are also concerned with optimization. Images, motion graphics, animations, and other graphic elements should be visually appealing and small enough to load quickly on all devices. Long load times lead to a poor user experience and high bounce rates.
The only time graphic designers should be concerned with file size is when they're trying to fit that massive promotional banner into the back of their compact car.
3. Web designers must overcome typography challenges.
Graphic designers can use almost any font without worrying about how it will appear in the final deliverable — as long as the printer is reputable. However, web designers must consider how the text will appear on different screens and in different browsers.
Fortunately, the addition of the @font-face rule to CSS allows for a wider range of font options. And applications like Adobe Typekit and Google Fonts provide web designers with a larger typography palette to work with.
4. Web designers consider how their design can be used in a variety of contexts.
Graphic designers work within strict parameters — they make a square peg to fit a square hole. A good web designer must strive to create a peg that fits every hole, no matter how big or small, without cramming or breaking the design.
Scale is an important consideration for web designers. With screen size, typography, images, and other visual elements are scaled up or down. All of these elements must be readable and provide a good user experience on any device.
Web designers are not limited by canvas size, but they must consider all possible ways a site will be displayed. For a consistent user experience, good, thoughtful web designers pare down a design to its essential elements.
5. Web designers serve as caregivers on an ongoing basis.
A website is a living thing that is constantly changing — it is never truly finished. As a brand's identity evolves, calls to action and content may be rewritten, products may be added to eCommerce sites, and navigation may be updated to increase conversions. When a graphic design professional approves a proof, that usually marks the end of the project. However, the work of a web designer is never finished.
Web designers, like city planners, must forecast how a website will grow and allocate space to accommodate changes. They must also keep in mind that future edits may be made by people with no web design experience.
A graphic designer is concerned with creativity, whereas a web designer is concerned with how all parts of a design work together as a system.
6. Web designers maintain a relationship with their audience.
Websites rely on traffic and repeat visitors. They are a product that is consumed by a group of people. Someone will notice if something is off — and will speak up about it.
When things don't work as they should, or when users dislike a design, web designers are notified! The internet is a superhighway for feedback and opinions. Simply read the comments section of any news article. That's not true. Keep your sanity.
Consider a billboard: the tagline may be lazy, and the color scheme may be wacky, but it's not like word nerds and design geeks are calling the agency in charge to complain. (At least, usually.)
Google Analytics can also provide feedback on the success and failure of a website's design. A web designer's job includes reviewing analytics and considering actions that can be taken to improve the numbers. Bounce rates, keyword referrals, and popular content are just a few examples of data that a web designer can use to determine what works and what doesn't.
7. Web designers collaborate closely with programmers.
Whether you're a web designer or a graphic designer, you need to be able to communicate effectively. Each project comes with its own set of expectations. Asking the right questions, incorporating feedback, and explaining your process will make any project run more smoothly.
In the case of web design, however, you're usually working with a developer or even a front-end development team to translate the design into functional code. You and the front-end developer or web development team must both understand the design and all of its complexities.
You must also ensure that stakeholders understand the possibilities and limitations of a design. To ensure that the design achieves its intended goals, website designers and web developers must communicate clearly at all stages. However, much like the childhood game of the telephone, the web designer's vision can shift as it progresses from one stakeholder to where it's finally written down in code.
Graphic designers are frequently the sole creators of their work. They are the sole executors of a creative vision. Web designers pass wireframes and prototypes to developers to be converted into functional code. With so many people involved in a project, it's easy to lose sight of the original goals of the design.
But what if a web designer could create their design while also generating clean code? Webflow simplifies this process with an easy-to-use visual user interface that allows designers to create a visual design that corresponds exactly to the code it generates. Even if we are a little biased, we think that's pretty cool.
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